ABOUT ME

My name is Justin and I’m a digital marketing professional and passionate creative with a demonstrated background in brand development, graphic and web design, digital content creation, and multichannel marketing.

I also have a B.S. from the Dyson School of Applied Economics and Management at Cornell University, and I’m skilled in driving effective strategies across social media, email, and SMS, with a strong foundation in building and managing successful marketing initiatives.

SKILLS INCLUDE

Marketing Strategy: Campaign planning & execution, branding & positioning, market research & competitor analysis, ROI & KPI tracking.

Digital Advertising: PPC (Google, Bing), social media (Meta, LinkedIn, TikTok), programmatic ads, and retargeting.

SEO/SEM: Keyword research, SEM, on-page & off-page SEO, optimization, Google Analytics, Tag Manager, and data dashboards for performance reporting.

Content Marketing: Content strategy & development, blogging, video marketing, visual content creation, and brand messaging.

Social Media: Strategy, content creation, community management, and analytics for platforms like Facebook, Instagram, LinkedIn, and TikTok.

Email/SMS Marketing: Campaign creation & automation (Mailchimp, Klaviyo, etc), list segmentation & personalization, A/B testing, and performance optimization.

E-Commerce/CRM: Platforms like Shopify, WooCommerce, Magento, customer relationship management tools (HubSpot, Salesforce), data-driven customer insights.

Creative Tools: Adobe Creative Suite, Canva, and Premiere Pro for digital asset creation.

Project Management: Asana, Trello & Monday for workflows and team coordination.

Team Management: Leadership & collaboration, budget management, and resource allocation.

PROFICIENT IN

  • Adobe Creative Suite

  • Canva

  • Klaviyo

  • Mailchimp

  • Wordpress

  • Shopify

  • Squarespace

  • Wix

  • Google Workspace

  • Microsoft Office

  • iWork Suite

  • Google Analytics

  • SEO + SEM Tools

  • Google Search Console

  • Hootsuite

  • Asana

  • Monday.com

  • Slack

  • Chat GPT

  • and other creative tools

CLIENTS

  • Strawberry Fields

  • Pentagon Vapes

  • Devour Edibles

  • Chaos Edibles

  • Chronic Relief

  • Heartland Cannabis Products

  • CI Wholesales

  • Indulge Wholesale

  • TOKE

  • Noble CBD Wholesale

  • Adventure CBD & Hemp

  • Athletica CBD & Hemp

  • Equine CBD & Hemp

  • ProVend Consulting

  • Enterprise Painting Solutions

  • CRAFT BI Consulting

  • Teamwork Central

  • Toker Poker

  • VidaCann Florida

  • Taylor & Tess

  • Dip Devices

  • Vivant Vape